Fractional CMO and strategic marketing leadership for women-led consulting firms

You built your business from the ground up by experimenting. You tried new things, learned quickly, and proved that your work delivers real results.

Now you’ve reached a point in your business where you seem to have stalled. You’re still bringing in consistent revenue, and your clients are still happy, but you’re no longer experiencing the growth you want.

Marketing just doesn’t seem to be getting the job done anymore.

The traditional marketing advice of trying this shiny new tactic isn’t working. Worse, the experimentation that was so vital in the early stages of your business might actually be eroding trust now.

I’m Linda Howells, founder of Alaris Marketing.

I built Alaris Marketing for women who want a different experience of marketing leadership.

I listen deeply. Not just to the surface problem, but to how you think, how you lead, and what you’re carrying that isn’t always visible. Many women aren’t truly heard in business. I recognize that being understood matters, because it changes the quality of the work that follows.

I bring a steady, grounded presence to marketing decisions. When things feel overwhelming, my role is to help slow the noise, name what’s actually happening, and create clarity you can trust.

Clients often describe working with me as a relief because they’re no longer holding the full weight of marketing decisions alone. There’s structure, context, and a partner who can see the whole picture alongside them.

My work is for founders who are ready to hand off marketing leadership, not because they can’t do it, but because they no longer should have to.